RAM Brand Receive Top Honors From TAWA:
October 12, 2016 - Dripping Springs, Texas, Ram brand won several accolades this year at the Texas Truck Rodeo hosted by the Texas Auto Writers Association (TAWA).
After two days of challenging on- and off-road driving, TAWA members voted for the best-performing vehicles. FCA US brands secured seven awards, the most of any manufacturer at the event, as well as receiving four of the highest scores based on quantitative data collected at the event.
The Ram 1500 Rebel was the most driven single vehicle in the competition with 33 runs on our challenging on- and off-road courses, said Nic Phillips, TAWA president. Ram's debut of the 2017 2500 Power Wagon set new benchmarks in our scoring system with the highest figures in the exterior, performance and personal appeal dimensions across all vehicles in the competition. That's a most impressive feat given all the vehicles we had on hand and the fact that Ram chose the Texas Truck Rodeo for the first-ever media drives and evaluations of its most extreme off-road trucks speaks to the seriousness of our competition. The Ram 1500 Longhorn's luxurious interior looks like it was made for Texans, resonating the most with our journalists naming it the Luxury Pickup Truck of Texas.
The same can be said of FCA's strong showing with the Jeep brands repeated wins in our utility vehicle categories, Phillips added. Their unique styling, Texas-tested capability and leading value proposition have made the Grand Cherokee, Cherokee and compact Renegade a repeat favorite of our voting members in their respective classes.
A total of 82 pickups, SUVs, crossovers and commercial vehicles were entered in the competition and 72 TAWA members attended the event. Members cast their votes after two days of on- and off-road vehicle evaluations. Consideration is given to everything from exterior/interior styling and off-road capability to the entrant's overall utility, value and performance.
There is little doubt in the results from this year's Texas Truck Rodeo that FCA has a highly competitive truck and SUV lineup for the widely varied missions of Texans, said Phillips.
RAM Trucks receiving accolades at the 2016 Texas Truck Rodeo were:
Luxury Pickup Truck: 2017 Ram 1500 Longhorn
Off-Road Pickup Truck: 2017 Ram Power Wagon
Highest Number of Drives: 2017 Ram 1500 Rebel
Highest Exterior Score Overall: 2017 Ram Power Wagon
Highest Performance Score Overall: 2017 Ram Power Wagon
Highest Personal Appeal Score Overall: 2017 Ram Power Wagon
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